GMB Optimization and Management
GMB Optimization and Management ensures a business presence in Google is accurate, attractive and up-to-date to enhance its visibility and online presence. The purpose of this optimization is to make a business more discoverable in local search results, attract more local customers, and provide important information such as business hours, location, and services directly in Google searches and maps. This helps businesses stand out to potential customers and improves their overall online presence.
GMB Profile Completion
Filling out the necessary business information, such as contact details, hours of operation, primary and secondary categories, attributes, and business description, is required to complete a GMB profile.
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Kindly check the images on the left for my previous client's GMB profile.
Responding to Reviews and Q&A
Engaging with reviews and Q&A is vital for various reasons. It demonstrates a commitment to customer interaction and contentment, which can elevate your online reputation.
Uploading Photos
When adding photos to your GMB profile, including your target keywords and geotagging them is essential. This is essential for optimizing your profile for local searches.
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Geotagging images add location data to your visuals, which aligns with your business's physical location. This can boost your local search rankings, making it easier for potential customers in your area to find you.
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Including target keywords on your GMB profile enhances your profile's relevance to specific search queries, further improving its visibility in local search results.
Geotagging and keyword optimization on GMB are key strategies for attracting local customers and increasing your online visibility.
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Geotagging Photos using GeoImgr Pro
Image Optimization
GMB Post
Google My Business (GMB) posts play a crucial role in SEO by providing unique and engaging content that Google values.
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These posts, visible on your GMB profile, enhance your online presence and customer engagement.
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They can include updates, promotions, events, and more, keeping your audience informed and interested. Regular posts demonstrate your business's activity, which Google rewards with improved search rankings.
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GMB posts contribute to local SEO efforts, helping your business stand out in local search results.
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GMB posts are a dynamic tool for boosting SEO and maintaining an active online presence.
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Ensure your GMB post contains your primary target keyword, along with your location, and links it to your designated blog post or service page.
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Include links to supporting assets, like local citations, to signal their importance for indexing, which can enhance your SEO.
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Use a compelling call-to-action phrase while keeping the post concise and impactful.
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Some GMB posts may get spammed if they contain a contact number. Therefore, you can try including it first, and if it gets rejected, you can remove the contact number.
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Be careful when using words like 'pregnancy' and other explicit terms, as your post will likely be rejected.
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Local SEO and GBP/GMB Optimization Result
After optimizing the GMB profile for Paugh Handyman and Painting in Emerald Isle, NC, they are now ranked at the top of the Google 3-pack.
This shows that the number of website clicks has increased from January to April 2024 after optimizing the client's GMB profile.
This graph shows the significant increase in interactions between the client and their customers on Google Business Profile.
The number of customers who clicked the 'Directions' button to find the client's office has increased from January to April 2024.
There has been a significant increase in the number of potential customers viewing the client's GMB profile.
The client's GMB profile ranks first on Google Maps for the keyword "handyman in Emerald Isle."